W. James Popham, Emeritus Professor in the Graduate School of Education at the University of California, Los Angeles (UCLA), is best known for his decades of research on testing and assessment. Many of you might be familiar with his work have you ever read his classic textbook on assessment: Classroom Assessment: What Teachers Need to Know.
He is also best known for having quite a sense of humor. Check out a new infomercial he produced about tests, tests as they relate to teacher evaluation (e.g., of the growth and value-added kind), and teacher observational systems as they too relate to teacher evaluation systems as currently being based on “multiple measures.”
The whole infomercial is just over 10 minutes, but do give it your full attention. There were parts I literally laughed out loud, although at the same time I could not get over the irony. Enjoy!